Local sports unite communities, build loyalty, and create powerful audience engagement. When advertisers align with hometown teams, regional traditions, and global events rooted locally, they become part of the shared experience — every season, every game, every morning.

Local sports coverage across Classic Rock 95X, Columbus’ 93X at 92.9, and My 96.7 is more than programming — it is a defining part of how we serve our communities. From hometown rivalries to global sporting traditions, our stations connect listeners directly to the teams, athletes, and events that shape life across the region.

Friday night football is a community tradition, and our stations bring it to life with unmatched local commitment.

My 96.7 WDLR is the home of Marysville Monarch High School football, delivering comprehensive coverage across Union County and teams throughout northwestern Franklin County. Families, students, alumni, and entire communities tune in to follow athletes they know personally.

On WXXG, coverage of KMAC and MOAC high school football showcases additional powerhouse programs across the region, with local announcers whose passion and firsthand knowledge create an authentic hometown broadcast experience.

Our stations connect listeners to the full spectrum of regional competition — including the Ohio State Buckeyes, the Cincinnati Reds, and the high school and community teams that fuel local pride.

The Breakfast Club with Mark Bingaman and Sherry Fisher brings these sports into daily conversation, featuring interviews, updates, and stories from the teams and events heard across all three stations.

THE LITTLE BROWN JUG: A GLOBAL SPORTING CHAMPIONSHIP FROM A LOCAL PERSPECTIVE

My 96.7 WDLR is the flagship station of the Little Brown Jug Radio Network, bringing every race to listeners across the globe. During Jug Week, coverage includes every race, every day — culminating in live broadcast of one of harness racing’s premier global events.

A global sporting championship… delivered from a local perspective.