“TRUE OLDIES 1580 Reaches the most loyal, affluent, and emotionally connected audience in radio — the generation that still listens, still spends, and still remembers.” 

“Music that brings back memories — and keeps loyal listeners tuned in.”
Primary Audience: 45–74 years old
Secondary Audience: 35–44 and 75+

This audience controls these major purchasing categories:
automotive, travel, healthcare, financial services, home improvement, and retail.